Tuesday, December 23, 2008

Promoting an Etsy Shop

One of my New Years resolutions (a bit early, I know), is to put more effort into promoting my Etsy shop. I have done very little in the way of promotion and have few sales to show for it. I don’t expect, nor could I keep up with, a ton of sales. But even just a few a month, to help pay for supplies, would be very cool indeed.

I’ve seen many blog posts and forum threads on promoting, but I never really sat down to figure it all out. I’ve done little bits and pieces, but taken nothing too seriously. For instance, I’ve opened a Flickr account, I twitter, and I started this blog. I don’t update any of these regularly, and certainly haven’t used them to their full potential. So, as part of this process, I will need to research and sort through the advice of other Etsians to figure out where to go from here.

I’m going to focus on one thing at a time and try to develop it fully. My plan is to share what I learn here, to help others that may be in the same place as I.

I did a quick search of the Etsy forums and it seems that a lot of people are having success increasing sales with their Flickr account. So that is where I’m going to start.

First, here’s a summary of what I found in the forums regarding promoting with Flickr:
    • Consider signing up for a Pro account. Having a Pro account allows you to create unlimited collections (with the free account you can only create three). The Pro account also allows you to track where your Flickr “hits” are coming from so you know what is working and what is not.

    • Update your profile. Include a description about you, your work, hobbies, etc. in your profile. Also include a link to your Etsy shop in your profile. Do NOT include any mention of Etsy or any links to your shop or items in your photo descriptions, tags, etc. Some Etsians have been known to have their Flickr accounts removed for doing so.

    • Make sure the Etsy photos you upload are good quality and show off your work well.

    • Use your tags wisely to help people find your items! This will help your items show up in google and yahoo image searches.

    • There are over 6,000 Etsy related groups on Flickr! Join several and add your product photos to them. Here is a link that will search for groups related to Etsy… http://www.flickr.com/search/groups/?q=etsy&m=all&page=all

    • Join groups that are related to your product, but not necessarily Etsy groups. For instance, if you sell toys, join child-related groups, mommy groups, toy groups, etc.

    • Upload personal photos, unrelated to your Etsy shop. Add these photos to as many related groups as you can. For instance, upload photos of your pets and vacations. Add them to dog groups, vacation or specific city groups.

    • Search for photos that interest you and leave comments on them. Make it a goal to leave 5 to 10 comments a day.

    • The point is to get your photos looked at by as many people as possible. By joining groups and leaving comments you increase the chances that someone will look at your photos and find something they just can’t live without!

So, what have I done so far?

    • I have upgraded my Flickr account to a Pro account.

    • I uploaded about 20 jewelry photos and added them to a few of my existing groups.

    • I took print-screens of my Flickr stats and saved them, so I have a baseline for comparison.

    • I posted comments on about a dozen pictures, one of which touched me deeply...

What I will be doing in the next few days:

    • Finding more Groups to join. I’ll probably join a few more Etsy groups, but mostly I want to concentrate on non-Etsy groups. For me that means animal groups, travel related groups, and ???. I need to think about that some more.

    • Go through all my saved photos and find ones that I think are interesting enough to share. Then upload them and add to related groups.

    • Spend time searching Flickr and commenting on others’ photos.

I’ll give you an update in a few days to let you know how it goes. Hopefully I’ll have a sale or two to report.

Do you have any promoting success stories to share? Any ideas I should check out? Leave me a comment here!


Saturday, October 25, 2008

Oh how I want one of these!

I should be spending time listing items in my etsy shop. Instead I've found myself browsing through all the beautiful things for sale there.

And I'm seriously lusting after these Steampunk wire rings from CatherinetteRings. I can't decide which is my favorite. Sigh.

Thursday, July 31, 2008

Etsy Front Page!

One of my fused glass pendants made the front page of Etsy this morning (bottom right). What a thrill that was! Thanks to fellow Etsy seller UnaOdd for including me in such a lovely treasury!

Wednesday, July 23, 2008

Home At Last

I fell in love with this print by Cathy Nichols as soon as I saw it. What a lovely home indeed!

Sunday, July 13, 2008

Lovely "Green" Art

I just love this piece from beetnik505's shop. The colors appeal to my love of the earth, as does its composition. It is made of many recycled and repurposed items; even partially painted with coffee!

Sunday, July 6, 2008

Hurry up and wait...

I fully admit I am short on patience at times. Well, okay, most of the time. What has proven to be the most difficult part of making fused glass jewelry, for me, is the waiting. Designing the pieces is great fun... I get to play with color, cut glass, assemble and glue my new treasures together.

Then I load up my kiln, set the program... and wait. And wait. It takes hours for fused glass to go from the raw material to beautiful, sparkly pendants and earrings. And, as if the waiting wasn't bad enough, there is also the unknown. Will they turn out to look like the vision I had in my head? Some yes, some no. Which will it be this time?

Finally, they're out. And it looks like I got a few good ones!


My name is Toni and I've been playing with jewelry for about five or six years. About two years ago, a group of friends and I took a class in PMC (precious metal clay) and I fell in love with it. The process of taking clay and turning it into pure silver seemed truly magical and we created some lovely rings in that first class. I bought my own kiln almost a year ago and have been creating silver pieces ever since. I've recently discovered a new joy in fused glass. I love the brilliant colors in my glass pieces, something that just can't be achieved with silver. I'm hoping someday to do some pieces using pmc and glass together, but more on that later.

You can find my work here... http://WildDogStudio.Etsy.com

Thanks for stopping by! Check back often as I'll have new treasures to share with you... both from my etsy shop and from others I admire. And of course, the occasional rant about things that interest me.

Live. Laugh. Love.